Nad & Tad– jumpstart a conversation about the importance of self-exams for testicular cancer.
This humorous campaign targets men ages 15 to 34, those most commonly affected by the disease.
With incidence rates on the rise, testicular cancer often goes undetected due to a lack of education on how
to proactively screen for symptoms.
Role: Executive Creative Director/Executive Producer
The Nad & Tad campaign roll-out
Online Web Series: Nad & Tad taught men how to identify the signs of testicular cancer and perform a self-exam through a series of short, funny videos created by award-winning animators Aardman Nathan Love (of Wallace and Gromit fame)
"Nad & Tad-ify" Yourself on Snapchat: Snapchat could create a personalized Nad & Tad video. Life as a testicle never looked so good.
Limited Edition Custom Brew in New York City: Cheers! In partnership with Gun Hill Brewing Company in NYC we released a limited edition Nad & Tad Odd Ball Ale. In addition, the testicular duo were featured on coasters and posters to further engage men in places where conversations around cancer are seldom heard.
Content on Instagram, Facebook, Snapchat, and X: #NadandTad.
Campaign experience
Bathroom activation
Bar activation: Nad & Tad’s Odd Ball Ale and coasters
Snapchat experience