Galderma. Skin Love.
NEMLUVIO® (nemolizumab) targets one of the main causes of eczema itch by blocking a key signal in the body that drives itching, inflammation, and rashes. By calming this signal, it helps relieve the intense itch that can take over daily life and make you fall out of love with your skin. With less urge to scratch, your skin has the opportunity to heal and clear. The result is more comfort, better skin, and relief you can feel and love.
This campaign offers hope to those suffering with atopic dermatitis and an opportunity to fall “SkinLove” once again.
Role: Creative Director/Producer
Pitch Campaign
These ads pair intimate, close-crop portraits of real people with prurigo nodularis and atopic dermatitis, capturing both the physical toll of relentless itch and the emotional relief that comes with control. The campaign ultimately positions Nemolizumab as more than symptom relief—it’s an invitation to fall back in love with your skin and your life.
It’s time to start a new relationship with your skin.
SkinLove ecosystem—moving from awareness to action and support.
SKINFORM
An awareness-to-diagnosis gateway that helps people recognize the signs of prurigo nodularis and atopic dermatitis. Using familiar social and mobile behaviors, Skinform encourages users to “scan” their skin, learn what symptoms may mean, and take the next step toward medical guidance. It lowers barriers to action by replacing uncertainty with clarity and confidence.
GET SKINFORMED
A community-driven hub powered by trusted dermatology voices. By partnering with respected clinicians and creators, this experience delivers education in an accessible, modern way—meeting people where they already seek answers. It positions SkinLove as not just empathetic, but authoritative, reinforcing trust across both patient and HCP audiences.
CHECK IN WITH YOUR SKIN
A mobile companion designed to help patients stay connected to their treatment journey beyond the doctor’s office. The app invites people to track itch severity, sleep quality, and skin progress over time. It transforms daily check-ins into moments of reassurance, empowerment, and control—reinforcing SkinLove as an ongoing relationship, not a single intervention.
SKIN LOVE STORIES
A living library of real patient stories that put human experience at the center of the science. Through short films and visual narratives, individuals share what it’s like to live with chronic itch—and what changes when relief finally arrives. The platform builds emotional resonance, validation, and hope, allowing patients to see themselves reflected and feel less alone.